Product storytelling
for the climate
NATURE’S DEADLINES ARE TIGHT.
Cantadora gives you the product marketing and content strategy you need to tell your story,
build a community and lay the foundations for sustainable growth – fast.
Before going big, you need to go deep.
Traction doesn’t come from shouting louder.
It comes from making meaningful connections.
Customers, investors and partners want more than funding rounds and product features. They want people and businesses whose missions and values align with and inspire their own.
We’re on a mission to help climate tech founders and teams in nature and climate unearth their stories and turn them into a soulful inbound marketing system.
Your story is your cultural capital.
Positioning Session - 90-Minute 1:1
Go-To-Market
- 2-Day Workshop
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When it’s time to launch the product, startup or programme that you're sitting on, strategy is everything.
This two-day intensive includes workshops to develop your GTM plan and modules on strategy, building your storytelling system, and how to balance this with targeted outreach.
Inside the two days, you’ll receive:
A full audit of your current presence and marketing funnel
2 × 1.5-hour virtual workshops with you and or your team
Systems to turn scattered ideas and reactive posts into a repeatable GTM engine
A detailed and dated GTM strategy that you can put to work immediately
Content mapped end to end, working backwards from your launch date
Three pre-recorded modules on strategy, how to build your inbound storytelling system, and how to do targeted outreach the soulful way
Metrics, experimentation frameworks, and a GTM strategy template
A 90-Minute Positioning Session (Included)
£2,200
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The Positioning Session is for the founder who wants to create a clear, magnetic pitch for themselves or their startup.
Book a private 90-minute call with me to receive:
Reflection questions shared before the call
My eyes on your work in the world
Coaching-led support to identify your throughline and story
Understanding of how you can share your story through content
A thinking partner and a sounding board on your personal and brand positioning
A core pitch that you can use and test in your writing and events
£180
If you also book the Signature Go-To-Market workshop, this is included.
Fractional Product Marketing
- Retainer
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Bring on a Fractional Product Marketer and Content Strategist to bring your strategy to life and bring in consistency, humanity, experimentation and results.
Inside the Monthly Retainer, receive:
Senior strategy at a fraction of the price of a full-time hire or an agency
Consistent content production and distribution across founder thought leadership, ghostwriting, socials, campaigns, and more
Monthly reporting and weekly standups
An inbound storytelling system that compounds while you scale
A marketing and comms partner who becomes your outside eye, story keeper, and ongoing content engine
An optional additional design and development layer
Retainers start from £3,000 pcm.
If you sign up to the Retainer within three months of a GTM workshop, get £1,000 in credits for your first month.
I’m Emma Pegg,
Fractional Product Marketer
and Content Strategist.
I’m also the Founder of Cantadora, the product storytelling studio for nature and the climate. We’re on a mission to help founders become forces for nature and lead their category, connecting them to the audiences, investors and communities who can help them thrive. And in turn, uniting the collective to drive real, measurable change.
I’ve spent a decade creating and curating content for tech startups from seed to Deloitte Fast 50. In 2021, I joined physical climate tech startup Cervest and have worked in nature and climate ever since: working one-on-one with founders as well as embedding within high-performance teams.
When not working on climate tech, I moonlight as a food writer, photographer and pasta maker – exploring sustainable food systems, feminist storytelling and wild spaces.