Product storytelling
for the climate
NATURE’S DEADLINES ARE TIGHT.
Cantadora gives you the product marketing and content strategy you need to tell your story,
build a community and lay the foundations for sustainable growth – fast.
Before going big, you need to go deep.
Traction doesn’t come from shouting louder.
It comes from making meaningful connections.
Customers, investors and partners want more than funding rounds and product features. They want people and businesses whose missions and values align with and inspire their own.
We’re on a mission to help climate tech founders and teams in nature and climate unearth their stories and turn them into a soulful inbound marketing system.
Your story is your cultural capital.
Product Storytelling Workshop
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We’ll uncover (or refine) your niche, map your career throughline, and shape an overarching “thesis statement”: the key question your body of work answers. Together, we’ll surface your unique strengths, identify what sets you apart, and explore any limiting beliefs that might be holding you back.
By the end, you’ll have:
A clear positioning statement and personal “throughline”
Defined USPs and a confident way to present them
A practical, personalised content strategy you can start using straight away
Renewed momentum and confidence in showing up online
For Solo Founders
- Roots
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We’ll uncover (or refine) your niche, map your career throughline, and shape an overarching “thesis statement”: the key question your body of work answers. Together, we’ll surface your unique strengths, identify what sets you apart, and explore any limiting beliefs that might be holding you back.
By the end, you’ll have:
A clear positioning statement and personal “throughline”
Defined USPs and a confident way to present them
A practical, personalised content strategy you can start using straight away
Renewed momentum and confidence in showing up onlineWe’ll start with a full audit of your marketing – messaging, positioning, competitors, channels, content – giving you a clear map of where you are and where to focus. From there, we’ll build rhythm and accountability with fortnightly calls, plus quarterly deep-dive sessions to tackle bigger projects.
This package gives you:
A thinking partner and sounding board
Regular accountability and clear action plans
Systems to share your ideas consistently
Flexible strategy sprints for launches, websites, or key growth challenges
For Growing Teams
- Shoots
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We’ll begin with a deep audit of your product story and marketing foundations. Then, as your fractional product marketing partner, I’ll help sharpen your positioning, build a clear content system and support execution – giving you senior-level expertise without the overhead of a full-time hire.
With Startup Shoots, you’ll get:
A sharper brand narrative rooted in your mission and market
Consistent content across site, email, socials, and sales enablement
A scalable storytelling system that grows with your team
Quarterly strategy sprints to tackle launches, decks, or rebrands
I’m Emma Pegg,
Fractional Product Marketer
and Content Strategist.
I’m also the Founder of Cantadora, the product storytelling studio for nature and the climate. We’re on a mission to help founders become forces for nature and lead their category, connecting them to the audiences, investors and communities who can help them thrive. And in turn, uniting the collective to drive real, measurable change.
I’ve spent a decade creating and curating content for tech startups from seed to Deloitte Fast 50. In 2021, I joined physical climate tech startup Cervest and have worked in nature and climate ever since: working one-on-one with founders as well as embedding within high-performance teams.
When not working on climate tech, I moonlight as a food writer, photographer and pasta maker – exploring sustainable food systems, feminist storytelling and wild spaces.