product storytelling

for the climate

Nature’s deadlines are tight.

Cantadora gives climate techs the content and product storytelling they need to communicate their product proposition, build their community, and establish the foundations for market expansion.

stories to cross the chasm

The world is moved by stories, not numbers.

When you’ve built a solution to address the climate crisis and nature emergency, it’s only natural to want to go big – addressing the entire market rather than focusing on just one corner. But, it’s the market segmentation and strategic positioning that will set you apart.

Achieving mainstream adoption relies on two things: how well you can focus and how deeply you can understand your customer.

The good news is that most of the knowledge and stories already live within you and your team. Cantadora gives you the systems and structure to find them and bring them to life.

ways we can work together

  • Cantadora ROOT for founders

    Clarify your product narrative, tell a compelling story to investors, and create sales enablement to close deals and build trust with early customers.

    INVESTMENT STAGE: Pre-seed

    Find out more

  • Cantadora SHOOT for startups

    Sharpen your product proposition, deliver customer-centric product content, support sales with content to close deals faster, and lay the product marketing foundations for market expansion and scale.

    INVESTMENT STAGE: Seed +

    Find out more

  • Cantadora SCALE for teams

    Support your time-strapped marketing, sales and product teams with the resources and content they need to execute, on tap.

    INVESTMENT STAGE: Series B +

    Find out more

what Cantadora clients say…

  • Emma is a powerhouse, bringing together great content at the complex intersection between technical accuracy, product description and customer appeal. She knows how to ask the right questions to match technical features and competencies with customer needs, and create a clear narrative about what a product is, what it does and why it does it. I loved collaborating with Emma on content.

    Helen Beddow, Education and Learning Director for Global Canopy

  • I absolutely cannot stress enough how wonderful it is to work with Emma Pegg. She is an outstanding marketer, artist, writer, and most of all, a wonderful human being. She truly comprehends what you need, and her final products will exceed your expectations as she always goes beyond the brief. I have often found myself learning more about my business after reading Emma’s thorough research on my initial requests.

    Alberto Chierici, Author of The Ethics of AI, Head of Data & Finance at Around and Former Data Scientist at Tesla

  • Emma is a natural storyteller with a true talent for finding the engaging core in any story to drive results. Whatever the topic or industry, she brings life and energy to the material while capturing the necessary detail and engaging the audience. Technology writing needs more people like Emma and she is a huge asset to any marketing campaign, business or project.

    Henry Bell, Fintech Content Strategist and Writer

  • Emma cares deeply about who customers are and can translate this into emotive storytelling with a passion and eagerness I’ve not seen before. If you’re looking for a team player with a passion to succeed and deliver, Emma is your person.

    Stuart Lowe, Creative Director and Founder of BrandNest

  • Emma takes the time to understand projects and ask the right questions, while working under incredible deadlines with impossible pressure. Her extreme attention to detail kept both of our heads above water during times where we should have failed. If you are looking for someone with enough talent and grace to knock your socks off every single day, she’s your woman.

    Liv Sagan, Digital Marketing Manager at Motley Fool Wealth Management

  • Solo founding can be lonely and confusing. Working with Cantadora clarified my thinking around the service offering and gave me the nudge I needed to tell that story to my audience.

    Sarah Bishop, Founder of Kakuy

I’m Emma Pegg, fractional climate tech marketer & founder of Cantadora.

I believe storytelling can be one of our most powerful differentiators – beyond the size of a funding round or even network. But, it’s also one of the hardest things to get right. 

Having spent almost a decade on the tech scene, creating and curating product content for tech startups from Seed to Series C+, my work is journalistic, story-led, and always customer-centric. I care deeply about finding and sharing the climate stories that put nature and community at their heart.

I founded Cantadora in 2023 with the aim of helping underrepresented climate founders use their voice to win new customers, attract funding and accelerate time to impact. Since then, I’ve helped founders and companies of all sizes across nature and climate find theirs.

“Emma is a powerhouse, bringing together great content at the often complex intersection between technical accuracy, product description and customer appeal. She knows how to ask the right questions to match technical features and competencies with customer needs, and create a clear narrative about what a product is, what it does and why it does it.”

Helen, Education and Learning Director at Global Canopy, PhD in Earth Sciences

let’s work together!

You can book in a call here or fill out the form to get things started.

Women and girls face disproportionate impacts from climate change. 1% of all Cantadora profits goes directly to women charities.

London, UK, and worldwide